NYC & Company, the City’s official marketing and tourism organization, has launched NYC: The Real Deal — a new marketing campaign to boost tourism to New York City this year.
The first phase of NYC: The Real Deal, available through June 30, offers “buy one, get the second one 50% off” at more than 100 NYC & Company member businesses and organizations, including museums, tours and attractions, arts and entertainment venues, nightlife spots, spa and beauty venues and transportation. Through the Travelocity widget on nycgo.com, you can also book hotel stays at “buy one, get the second night 50% off,” or better if available, at 26 participating hotels (book through May 30, travel by June 30). If you book a hotel stay through nycgo.com’s Travelocity widget, you can also purchase tickets at “buy one, get the second 50% off” at 16 participating attractions or Broadway shows.
“The NYC: The Real Deal program is designed to entice visitors and locals to experience the vibrancy, energy and excitement of New York City while taking advantage of unprecedented savings this year,” said Jane Reiss, CMO of NYC & Company.
The new consumer micro site nycgo.com/realdeal, part of the Real Deal promotion, details all special offers throughout the five boroughs: the Bronx, Brooklyn, Queens, Manhattan and Staten Island. Choose between enjoying the New York Botanical Garden in the Bronx, seeing Chicago, the Musical, attending the Tribeca Film Festival, and other deals catering to every age group and interest.
“We are pleased to create the NYC: The Real Deal program that brings so much value to consumers while at the same time offering excellent visibility to NYC & Company’s members — this is a worthwhile effort to boost tourism to New York City in 2009,” said Kelly Ann Curtin, senior vice president of Membership and Convention Services.
The second phase of NYC: The Real Deal will start in May with retail and dining offers, followed by other great reasons to plan a trip to New York City this year.
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jen laceda
10 months ago
During these tough economic times, everyone’s scrambling for business. I got an email earlier from Visit Wales Marketing on a competition they are holding for bloggers who can write about Wales. I guess the residual effect is actually good for us travel bloggers because it creates jobs or assignments for us + we get great deals on travel, like the NYC one above! Thanks for sharing. My husband and I usually go to NYC once a year. Usually at the end of summer.
jen laceda’s last blog post..No Small Stuff on Earth Day and A New Look for My Blog
marina k. villatoro
10 months ago
Glad to hear their at it again. I think the last big marketing campaign happened right after 911 and they did a great job. NYC was empty. even the locals didn’t go out. It was so sad to see. I’m sure they will kick butt again!!!
Erica Johansson
10 months ago
@jen laceda, That’s so true. It’s a win-win situation for both marketing agencies and travel bloggers. BTW, hope you’ll have a great trip to NYC if you’re traveling there this year as well!
@marina, Definitely. NYC will rise above anything!!