Travel = Lifestyle, Communicating, Entertaining, Passion

January 14th, 2010 by Erica Johansson

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When I saw the exclusive promo video for Peugeot’s new logo and brand platform yesterday, I realized the four key words can relate to travel as well as any car. Lifestyle. Communicating. Entertaining. Passion.

Travel equals different things depending on who you ask. Escape. Relaxation. Happiness. Comfort. Sightseeing. Backpacking. Work. Pleasure. Volunteering. Luxury. Partying. Business. Learning. Adventure. Discovering. Fun. Inspiring. Bliss. Or even… Life.

What single word best describes travel to you?

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  4. A Life of Travel: A Travel Professional’s Story
  5. Passion For Paris